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It’s rare to encounter a business owner who becomes excited at the prospect of setting aside several hours to build a strategic plan. Yet, for many small businesses, this is the very activity that can make the difference between “just scraping by” and setting your growth goals into motion.
For anyone who finds selling an awkward process, it may help you to know that the act of “selling” really involves two counterbalancing pieces. Successful selling comes from recognizing the natural rhythm between buyer and seller. Your buying and selling process happens concurrently: you’re selling to a prospect at the same time that your client is buying. When you’re communicating the value and benefits of your service, your aim is to do so in a way that gives them the chance to hear you and gain a natural understanding.